An idea for a cinema company

I doubt any cinemas are going to implement this, because like airlines and banks, they seem to be very bad at making software. Nothing surprising there.

A few months ago I was searching for a room in London. There are about 4 big sites to do that, so I posted ads on all of them, and searched on all of them. Only one provided a web application that allowed me to see whether I contacted someone already or whether I marked a flat as not-suitable. It made searching so much easier that soon I was using that and only that site. The ads weren’t better per se, but the software was.

I like going to the movies with friends but I dread having to organize it. It’s such a pain because you have to balance the available time of each people, the timetable of the cinema, the shows in which there are still good seats, the fact that the seats might be going unavailable, and handling the money (I tend to pick the cool but expensive theaters).

If I was in charge of a cinema, I would make a built-in Doodle. Doodle is an awesome application that helps you organize an event. You select all the desirable dates and times, invite the people, and they respond yes or no to each slot. At the end you pick one and go for it. I thought of setting up a Doodle to organize going to see The Dark Knight, but I ended just picking a date and time that was convenient for me and inviting people. It didn’t work.

The built-in Doodle could work like this:

  1. I go to the cinemas website.
  2. I buy my ticket.
  3. I pick all the shows I can go to.
  4. Set a deadline (maybe, optional).
  5. I send the invite to all the people that might want to join me.

Notice that I paid for my ticket before picking the date and time. I’m not sure whether that’s a good idea, I would be okay with that but maybe not everybody. What do you think?

Then each person that I invited goes to the web site and:

  1. Look at all the dates and times I and others picked.
  2. Buy their ticket or tickets.
  3. Pick the dates and times they can.

Once everybody is in or I’m done waiting, I pick a day and time and I get all the seats assigned together in one action (even though the action of committing to the movie was individual and asynchronous). For those that didn’t get a ticket or those that changed their mind, they get their money back and/or the option to arrange the same movie, another day, with some of the same group and/or adding other people to it.

For the cinema it’s a revenue booster. It makes it easier for people to commit to going to the cinema. And even people than don’t manage to go one day are compeled to go another because they already paid.

Build it with nice Facebook and Twitter integration and that’s it, you’ll be the most popular cinema in town.

Openair cinema in Interlaken

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I just watched The Blues Brothers in an open air cinema in Interlaken, Switzerland. It was a cinema built in a square on the main street. Free with a bar.

They lend blankets for you to put on the chair or cover yourself if you are cold. Some people came with their own cushions. I suppose they are regulars.

On top of that all the bar staff were dressing as the Blues brothers and so people too. Others just Blues Brothers t-shirts. During the movie people would laugh really loud, cheer, shout.

It was quite an experience.

Science fiction fans: would you put your money where your mouth is?

The SciFi channels changes its name to Syfy to be able to attract people that don’t like science fiction, pissing off scifi fans. Then they cancel good shows and keep crappy ones. Recently they’ve cancelled Stargate Universe and people is all pissed about it. Meanwhile Star Trek, once a magnificent series, is rebooted into a dumb lens flare designed to make money out of idiots.

SciFi fans, it’s clear mainstream media no longer cares about you and as time goes on they’ll care less and less. I’m not sure why, I have a couple of hypothesis but that’s not important. What’s important is what you are going to do about it. First, you’ll have to make a sacrifice, you’ll have to forget about Star Trek, Stargate, Babylon 5 and all those great franchises. They have owners and the owners are saying “screw you!”.

The future is independent media, even user generated content. There’s no much of it yet, but it’s growing and it requires your support. For example, Pioneer One is an independent series released straight to BitTorrent. Have you donated to it already? It might not be exactly what you want, but if it succeeds it’ll send a clear message that it’s possible and maybe someone else will create what you want. You don’t have any money? Cancel your cable TV and use that extra 50$ or so per month to donate to Pioneer One or the next interesting thing.

Meanwhile technology is getting better and better and creating great content is getting easier, just look at this beautiful short:

As people get the ability to tell any story they want, instead of the sceptic, bland, non-challenging and generic stories Hollywood tells we’ll get much more interesting and fascinating tells. The future is going to be awesome but we may need to push, to band together and collaborate, to have it sooner.