The beauty industry is made by women, for women. They learn everything very young and for most of them, it’s just natural. For most males it’s intimidating and confusing.
I had a very hilarious episode when I asked for “a beauty product” and my wife was tanding next to me and even though I was dead clear that it was me asking for a product for me, the sales rep would not speak to me. She directed all her answers to my wife, she was looking at her, almost ignoring me, while my wife never said a single word.
Anyway, I had an idea how to sell those kind of products to males. First, you have to do it online, because apparently males are more comfortable buying online and they are definitely not comfortable buying retail beauty products. Second, you have to make it simple, because we don’t know anything about it.
To make it simple my idea is this: you take a picture of yourself, or a couple, specifically of the problem you want to fix and upload it. Five minutes later you get a list of products that you could use for that. Boom! Sale guaranteed!