I think this partnership with Microsoft was a mistake for Nokia. It was great for Microsoft though.
Every time you show an old Nokia phone you get the same comment: “Oh, those phones were built to last, I went through 3 iPhones and the Nokia still works…” or “That is the only phone that will not blend”.
But Nokia’s obsolete software is killing it. They need to provide truly smartphones. They had three options:
- build their own
- use Android
- use Windows
I think they already tried to build their own and failed. That’s very hard. A giant like Microsoft tried to build their own and failed. It’s very hard to build a software platform.
Apple did it by being the first ones and providing the coolest product ever. Google did it by doing it for free. They are both a success because they have thousands and thousands of applications on their platform by now.
Microsoft haven’t done it. As powerful as Microsoft is, they still haven’t cracked the smartphone market, and it’s very likely they’ll never do. They are up against Apple and Google and both of them have years of advantage now (previous efforts by Microsoft are useless today).
Now Microsoft has a chance to do it because of the deal with Nokia. Nokia is likely going to put Windows 7 Phone whatever on the hands of many people. Those people will get use to Windows, but not to Nokia and may switch to HTC or another provider in a blink of an eye. Microsoft wins, Nokia loses.
I think Nokia should have done with Android. I know it’s hard to differentiate yourself with Android (what’s the different between a Samsung and a Sony/Ericson phone these days? They both run Angry Birds), but Nokia could have done it by making a tough phone. There’s a lot of people today not using smartphones because they won’t last in their pockets. Nokia could build a smartphone for them.
Maybe Nokia decided against Android because of their past mistakes with Open Source projects and companies. At any rate, I think they are making a mistake right now.